How to write a vegan mission statement in 8 easy steps

September 19, 2023  |  3 min read

How to write a vegan mission statement in 8 easy steps

Writing a mission statement for a vegan business requires clarity about the company's core purpose, its values, and its commitment to veganism.

A mission statement is a concise, clear, and memorable declaration that communicates the essence of your business to stakeholders and serves as a guide for strategic decisions and actions.

    1. Clarify Your Business Purpose

    • Why did you start a vegan business?
    • What problem do you aim to solve?
    • Whom do you serve?

    2. Highlight Your Commitment to Veganism

    • Emphasise the importance of animal welfare, sustainability, health, or whatever vegan principle is at the heart of your business.
    • Consider the broader impact of veganism—on the environment, health, and society.

    3. Identify Core Values

    • Think about the values that will guide your business. This could be sustainability, ethical sourcing, transparency, community-building, etc.
    • Make sure these values align with vegan principles.

    4. Keep it Concise

    • A mission statement should be short, clear, and easy to remember.
    • Aim for one to three sentences at most.

    5. Use Action-Oriented Language

    Use verbs and phrases that convey action and purpose. This gives a sense of direction and dynamism.

    6. Engage Stakeholders

    Consider getting input from team members, customers, or other stakeholders. They might offer a perspective you hadn’t considered.

    7. Draft and Refine

    • Write multiple versions and then refine.
    • Share drafts with trusted peers or mentors for feedback.

    8. Stay Authentic

    Ensure your mission statement genuinely reflects your business's goals and values. It should resonate authentically with your target audience.

    Example Mission Statements for existing Vegan Businesses:


    "We want a vegan world"


    "Our sole purpose as a company is to make it easy for people to turn what they eat and drink into personal moments of healthy joy without recklessly taxing the planet’s resources in the process."

    Beyond Meat

    "We believe there's a better way to feed our future. By shifting from animal to plant-based meat, we can positively affect the planet, the environment, the climate and even ourselves."

    Impossible Foods

    "To make our global food system truly sustainable."


    "To make great food everyone can enjoy, and do it with respect for people, animals and the planet ."

    The Vegan Society

    "To make veganism mainstream."

    While not all of these mission statements are exclusively about veganism, they all emphasise ethical, sustainable, or cruelty-free practices, which are in line with vegan values. When crafting a mission statement for a vegan business, it's important to ensure clarity in values and aims, while making it relatable for both vegans and potential consumers interested in exploring vegan products. If you're looking to craft your own, consider what unique angle or approach you bring to the vegan market.

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